Rudbeckia fulgida / Orange coneflower

Orange coneflower is a popular native perennial that is very similar to another native, yellow flowering perennial, Black Eyed Susan. The main difference is that Orange coneflower is longer-lived and has a lighter brown center to the flower. The yellow to orange flowers bloom in late summer and can be deadheaded to prolong bloom. Orange coneflower spreads slowly via rhizomes. Grows 2-3 feet tall and requires full sun and average soil, though it has some drought tolerance once established.

For more information see below:

https://www.missouribotanicalgarden.org/PlantFinder/PlantFinderDetails.aspx?kempercode=g630